The project began with an ethnographic study of a stranger of my choice and focusing on creating something to help the stranger. Inspired by a systems administrator (Jack) who was stuck in a small cold dark room all day. The Zeus hoodie was created to help Jack in his daily work.

Zeus, logo and identity.
Zeus in action, showing off its multiple direct lighting options for darkĀ or hard to see areas.
Original sketch for the jacket.
Zeus ideation and notes
Zeus logo ideation
Zeus ideation, logo ideas and notes
Back to Top