This brand was created for Italian Americans for Indigenous Peoples Day, an organization focused on rethinking cultural identity and connection. The design centers on a tomato on the vine — a familiar symbol of Italian heritage that also carries a deeper story. The tomato, while iconic in Italian cuisine, originated in the Americas, making it a natural bridge between the two cultures.
The visual language blends rich greens and vibrant reds with fresh, contemporary imagery to move beyond traditional motifs. The result is an identity that feels grounded yet modern — celebrating shared histories while inviting reflection on where those histories intersect.
The system includes a logomark, wordmark, and a flexible palette adaptable for print, digital, and community use.
