In a neighborhood reborn with a vision,101 Seaport is a 21st-Century workplace where people can gather, exchange ideas, and connect to the city and the world. This is the branding effort to make 101 Seaport the center of Boston's Innovation District. Skanska’s new $126M office tower, boasts great views access to parks and more. 101 Seaport is targeting LEED® Platinum certification.
Marketing this large scale project provided the opportunity to work on a variety of different media. Starting with the logo, a massive amount of collateral was created including International brand guidelines, web site, Ipad app, video, renderings and sight signage, all visible below. With great design comes great clients, it was announced that PwC will be 101 Seaport’s anchor tenant, occupying 75 percent of the building with its new Boston headquarters.